Copywriting & Content Development: The process of getting to know the client, falling in love with the work or product and then translating that love into language that will connect with the target audience in a voice that is an accurate representation of the client’s spirit, energy and personality.
i.e.: crafting compelling and precise wording to achieve desired results.
Editing: A good editor is like a good hair stylist: after the job is done, you like how you look and you still recognize yourself in the mirror. Sometimes it’s just a trim (proofreading). Editing is a sleuthing exercise—understanding the writer’s intentions and then making the necessary changes to help the piece better accomplish these goals.
I once took a drawing class where I found that in order to replicate the upturned saucer in front of me, rather than sketching an outline and shading it in, I had the most success when I covered the entire circle in a thick charcoal smear and then erased out the highlights with gum; the image emerging as if by magic from the gray mass.
Writing and editing can sometimes be like that.
Marketing & Social Media: I help you tell the world how great you are.
i.e.: distributing content across a range of communications technologies to achieve desired results.
Public Relations: I tell the media how great you are so that they want to meet you/write about you/photograph you/interview you/film you themselves.
i.e.: a smart pitch and a well-written press release combined with strategic media outreach may make you famous–a desired result.
- Writing for Websites, Blogs, Brochures & Newsletters
- Artists’ Statements
- Ghostwriting & Editing for Books
- Online Dating Profiles
- Press Releases
- Professional Correspondence
- Job and School Application Essays
- Marketing Strategy & Development
- Social Media Implementation
- Public Relations Campaigns
- Clients are charged an hourly fee, monthly retainer, or per-project rate, depending on the nature of the tasks involved.